As a Creative Designer at Smiths Medical, I interpreted creative briefs, helped define key messages, and recommended digital marketing strategies to develop omni-channel campaigns with consistent messaging and design.
Crafting impactful marketing assets with precision and creativity
Leveraging core design principles in typography, layout, color, and spacing, along with meticulous production techniques, I crafted impactful marketing assets across a range of products. My work included concept development and the creation of web banners, social media graphics, emails, brochures, catalogs, and ads, while also overseeing third-party design and ensuring brand compliance.
Tracking campaign performance
Using Google Analytics and Campaign URL Builder, I effectively measured key metrics to gain insights into campaign performance. This allowed me to analyse user engagement, track conversions, and assess the campaign's overall success in meeting its objectives. I regularly reported these findings to optimise future campaigns and align strategies with business goals.
