Lead Kent is an annual student election campaign designed to empower students to shape the future of life at the University of Kent. The campaign encourages students to stand as elected officers, support candidates, and vote for representatives who will champion their interests and drive positive change across campus.
Making an impact across campus
Large-format campaign signage was designed to maximise visibility in busy student spaces, helping to build awareness and create a strong presence throughout the election period. Clear messaging, bold typography, and consistent branding ensured the campaign stood out across campus.
Driving engagement through Social Media
A suite of social media assets were created to engage students across key platforms, promoting campaign messages, events, and calls to action. Designs were tailored for digital channels while maintaining a cohesive identity with the wider campaign.
Creating a digital hub for students
Working closely with a front-end developer, website creative was designed for Lead Kent to promote events, provide information on candidates and the wider campaign, while also serving as the platform for students to cast their votes. The user experience focused on clarity, accessibility, and intuitive navigation to support engagement at every stage of the election journey.
Duration
2 weeks
Views
8,820
Voted
5,927
Conversion rate
67.19%
Turning print into measurable performance
QR codes were integrated into printed campaign materials to bridge offline and online engagement. This allowed users to instantly access digital content while enabling performance tracking and valuable insights into the effectiveness of printed media.
Duration
2 weeks
Sessions
9,990
Engaged
1,977
Average time
1m 13s
